Protect Your Customers' Privacy with Secure Email Tokenization
Imagine a world where your customers feel safe sharing their email addresses, and you, as a merchant, maintain a direct line of communication without compromise. QwicPay's Email Tokenization achieves exactly that.
It works like a privacy shield for customers - allowing them to receive every email you send while keeping their personal email address private. For merchants, it’s a trust-building superpower that increases engagement, reduces friction, and makes customers feel secure in your hands.
Email Tokenization FAQs
What is Email Tokenization?
Email tokenization is the process of replacing a customer's actual email address with a secure, unique token (a stand-in identifier) that can be used for communication. Instead of storing or sharing the customer's real email, merchants interact with the tokenized version. Here's how it works:
When a customer provides their email, QwicPay converts it into a randomized token (like a proxy email) that's unique to that merchant.
The customer still receives emails from the merchant, but the merchant never sees or stores the real email address.
If the customer wants to stop receiving emails, they can deactivate the token without affecting their real email, similar to the 'Unsubscribe' button at the bottom of marketing email chains.
For merchants, email tokenization reduces the risk of data breaches and enhances trust with customers. For customers, it offers more privacy and control over who can access their inbox. This approach builds a safer, more privacy-conscious shopping experience for everyone.
Benefits of Email Tokenization
For merchants, because they never "see" the real email, email tokenization reduces the risk of data breaches, lightens POPIA compliance burdens, and strengthens customer loyalty by signaling that their privacy matters. At the end of the day, customers trust brands that prioritize privacy.
For customers, it offers control, allowing them to receive important emails without handing over their real address.
This dual benefit creates a rare win-win: merchants gain safer, frictionless communication, and customers enjoy peace of mind knowing they have control over their information.
Email tokenization isn't just a privacy upgrade — it's a trust accelerator. And most importantly, Email Tokenization is included in the QwicPay Instant Checkout Platform at no additional cost.
Can a merchant and their partners still easily communicate with their customers?
Absolutely. Merchants simply provide QwicPay with their whitelisted domains, ensuring customers receive emails from trusted sources. Merchants retain full control over the content and delivery of emails. The key difference is that emails are sent through a 'proxy email,' protecting the customer's real email address and keeping their data under their control.
If you're enjoying QwicPay's features, keep reading about our Smart Assist Technology (included as part of our service offering) which provides a seamless checkout experience for your customers.
